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Launching WhatsApp Broadcast Campaigns

WhatsApp broadcasts deliver up to 98% open rates and 45–60% click-through rates when executed with proper segmentation and personalized copy. This guide walks through creating, targeting, and measuring high-converting campaigns using the Galaxa Nova Merchant Dashboard.

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The Campaign Workflow

1

Segment Your Target Audience

Filter customers dynamically from Shopify (e.g. VIP spenders, lapsed buyers) or upload an Excel/CSV file.
2

Select an Approved Meta Template

Pick from your synchronized Meta library (Marketing, Limited-Time Offers, or Utility).
3

Autonomous Variable Population

Nova automatically matches customer names, products, and dynamic links into your template’s {{1}}, {{2}} placeholders.
4

Review Spend-Cap Shield & Dispatch

Verify the wholesale cost estimate against your monthly budget cap before sending or scheduling.

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1. Audience Segmentation Options

In the Nova Dashboard under Broadcasts -> New Campaign, select your audience targeting method:

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A. Dynamic Commerce Segments

Pull real-time customer cohorts directly from your Shopify store without manual exports:
  • High-Value VIPs: Shoppers with lifetime spend > ₹5,000 and 2+ completed orders.
  • Lapsed Buyers: Shoppers who haven’t ordered in the last 45–90 days.
  • Cart Abandoners: Customers who dropped off at checkout within the last 24 hours.
  • COD Candidates: First-time Cash-on-Delivery shoppers requiring confirmation.

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B. Custom CSV / Excel Upload

Upload a spreadsheet with customer phone numbers:
  • Automatic Phone Standardization: Nova converts numbers (e.g. 9876543210, 098765 43210) into standardized international E.164 format (+919876543210).
  • Deduplication: Duplicate phone numbers are merged automatically.
  • WhatsApp Validation: Numbers that do not have active WhatsApp accounts are automatically isolated from your delivery base.

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2. How Template Placeholders Work

Meta WhatsApp templates use standard numbered placeholders like {{1}} and {{2}}:
When you click Send Broadcast, Galaxa Nova’s autonomous engine populates these parameters dynamically:
  • {{1}} is filled with the customer’s first name from their Shopify profile.
  • {{2}} is filled with the relevant order number, product name, or tracking link.
You do not need to write code or configure manual formula mappings. Nova handles data matching automatically at dispatch.

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3. Real-Time Campaign Telemetry

Once dispatched, the dashboard tracks the campaign across 4 distinct stages: Effective Base⟶Sent⟶Delivered⟶Read⟶Engaged (Clicks/Replies)\text{Effective Base} \longrightarrow \text{Sent} \longrightarrow \text{Delivered} \longrightarrow \text{Read} \longrightarrow \text{Engaged (Clicks/Replies)} If any message fails due to Meta’s frequency limit (131049), Nova’s Smart Retry engine automatically enqueues it for delivery over the next 12–24 hours.