Shopify Revenue Attribution
Most marketing and chat tools only report operational metrics like “Messages Delivered” or “Open Rates”, leaving merchants unable to measure the actual revenue impact of their campaigns. Galaxa Nova provides native, commerce-first revenue attribution. Every WhatsApp broadcast, abandoned cart nudge, and AI conversation is linked directly to completed Shopify orders and gross merchandise value (GMV).The 72-Hour Attribution Model
How It Works
1. 72-Hour Conversion Tracking
When a customer interacts with a WhatsApp broadcast or conversational prompt, Nova opens a 72-hour attribution window:- If that customer places an order within 72 hours, Nova captures the order identifier, line items, and transaction total.
- The revenue is attributed directly to the specific campaign and message template responsible for the conversion.
2. Multi-Channel Revenue Separation
The Nova Dashboard clearly breaks down where your revenue originated:- Broadcast Revenue: GMV generated from targeted outbound WhatsApp marketing campaigns.
- Conversational Agent Revenue: GMV generated when a shopper interacted with the autonomous agent before purchasing (e.g. sizing advice, product recommendations).
- Automated Recovery Revenue: GMV generated by abandoned cart recovery and COD confirmation triggers.