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Abandoned Cart Recovery

Nearly 70% of online shoppers add items to their carts but drop off before completing payment. While traditional email recovery campaigns suffer from low 15–20% open rates, WhatsApp achieves over 90% open rates within the first hour. Galaxa Nova’s Abandoned Cart Recovery automatically triggers personalized WhatsApp messages to shoppers who drop off at checkout.

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The Recovery Journey

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Key Features

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1. Smart Timing (30-Minute Window)

Nova waits 30 minutes following an abandoned checkout before sending the message. This gives shoppers natural time to finish browsing while catching them while their purchase intent is still hot.

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2. Rich Media & Cart Pre-Fill

Rather than a generic text alert, Nova sends a visually compelling WhatsApp card featuring:
  • Product thumbnail image.
  • Selected size, color, or variant.
  • Direct 1-tap pre-filled checkout link that restores the shopper’s exact cart on Shopify.

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3. Dynamic Incentive Ladder

If the shopper does not complete the purchase on the first nudge, Nova can optionally send a timed follow-up offer with a limited-time coupon code (e.g. EXTRA10) to seal the purchase.