> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nova.galaxa.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Launching WhatsApp Broadcast Campaigns

> Best practices for audience segmentation, template selection, compliance, and revenue attribution.

# Launching WhatsApp Broadcast Campaigns

WhatsApp broadcasts deliver up to **98% open rates** and **45–60% click-through rates** when executed with proper segmentation and personalized copy.

This guide walks through creating, targeting, and measuring high-converting campaigns using the Galaxa Nova Merchant Dashboard.

***

## The Campaign Workflow

**1. Segment Your Target Audience**

Filter customers dynamically from Shopify (e.g. VIP spenders, lapsed buyers) or upload an Excel/CSV file.

**2. Select an Approved Meta Template**

Pick from your synchronized Meta library (Marketing, Limited-Time Offers, or Utility).

**3. Autonomous Variable Population**

Nova automatically matches customer names, products, and dynamic links into your template's `{{1}}`, `{{2}}` placeholders.

**4. Review Spend-Cap Shield & Dispatch**

Verify the wholesale cost estimate against your monthly budget cap before sending or scheduling.

***

## 1. Audience Segmentation Options

In the Nova Dashboard under **Broadcasts -> New Campaign**, select your audience targeting method:

### A. Dynamic Commerce Segments

Pull real-time customer cohorts directly from your Shopify store without manual exports:

* **High-Value VIPs:** Shoppers with lifetime spend > ₹5,000 and 2+ completed orders.
* **Lapsed Buyers:** Shoppers who haven't ordered in the last 45–90 days.
* **Cart Abandoners:** Customers who dropped off at checkout within the last 24 hours.
* **COD Candidates:** First-time Cash-on-Delivery shoppers requiring confirmation.

### B. Custom CSV / Excel Upload

Upload a spreadsheet with customer phone numbers:

* **Automatic Phone Standardization:** Nova converts numbers (e.g. `9876543210`, `098765 43210`) into standardized international E.164 format (`+919876543210`).
* **Deduplication:** Duplicate phone numbers are merged automatically.
* **WhatsApp Validation:** Numbers that do not have active WhatsApp accounts are automatically isolated from your delivery base.

***

## 2. How Template Placeholders Work

Meta WhatsApp templates use standard numbered placeholders like `{{1}}` and `{{2}}`:

```text theme={null}
Hello {{1}}, your order {{2}} is on its way!
```

When you click **Send Broadcast**, Galaxa Nova's autonomous engine populates these parameters dynamically:

* `{{1}}` is filled with the customer's first name from their Shopify profile.
* `{{2}}` is filled with the relevant order number, product name, or tracking link.

You do **not** need to write code or configure manual formula mappings. Nova handles data matching automatically at dispatch.

***

## 3. Real-Time Campaign Telemetry

Once dispatched, the dashboard tracks the campaign across 4 distinct stages:

$\text{Effective Base} \longrightarrow \text{Sent} \longrightarrow \text{Delivered} \longrightarrow \text{Read} \longrightarrow \text{Engaged (Clicks/Replies)}$

If any message fails due to Meta's frequency limit (`131049`), Nova's **Smart Retry** engine automatically enqueues it for delivery over the next 12–24 hours.


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