> ## Documentation Index
> Fetch the complete documentation index at: https://docs.nova.galaxa.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopify Revenue Attribution

> How Galaxa Nova tracks every dollar of gross merchandise value (GMV) generated by WhatsApp broadcasts and agent interactions.

# Shopify Revenue Attribution

Most marketing and chat tools only report operational metrics like *"Messages Delivered"* or *"Open Rates"*, leaving merchants unable to measure the actual revenue impact of their campaigns.

**Galaxa Nova provides native, commerce-first revenue attribution.**

Every WhatsApp broadcast, abandoned cart nudge, and AI conversation is linked directly to completed Shopify orders and gross merchandise value (GMV).

***

## The 72-Hour Attribution Model

```mermaid theme={null}
flowchart LR
    A["WhatsApp Broadcast or AI Chat"] --> B["Customer Engages"]
    B --> C["Customer Completes Purchase on Shopify"]
    C --> D["Nova Reconciles Order ID & Amount (< 72h Window)"]
    D --> E["Attributed Revenue Logged in Merchant Dashboard"]
```

***

## How It Works

### 1. 72-Hour Conversion Tracking

When a customer interacts with a WhatsApp broadcast or conversational prompt, Nova opens a **72-hour attribution window**:

* If that customer places an order within 72 hours, Nova captures the order identifier, line items, and transaction total.
* The revenue is attributed directly to the specific campaign and message template responsible for the conversion.

### 2. Multi-Channel Revenue Separation

The Nova Dashboard clearly breaks down where your revenue originated:

* **Broadcast Revenue:** GMV generated from targeted outbound WhatsApp marketing campaigns.
* **Conversational Agent Revenue:** GMV generated when a shopper interacted with the autonomous agent before purchasing (e.g. sizing advice, product recommendations).
* **Automated Recovery Revenue:** GMV generated by abandoned cart recovery and COD confirmation triggers.

### 3. Transparent Return on Ad Spend (ROAS)

Because Nova also tracks your exact Meta WhatsApp message costs at raw wholesale rates, the dashboard computes your true **Campaign ROAS**:

$\text{ROAS} = \frac{\text{Attributed Shopify GMV (₹)}}{\text{Meta WhatsApp Message Cost (₹)}}$

This enables growth marketers to instantly determine which customer cohorts and templates generate the highest profit margins.


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